How to create signals and not just aimless noise so that you attract travelers to your business.

The Best Day and Time of Day to Post on Social Media

As a tourism industry marketing director, I get asked every day, “When is the best time of day and day of the week to post on social...

How to Turn Your Email List into a Highly Targeted Audience on Facebook

It's no wonder that in this digital age, tourism companies must touch travelers using different methods of marketing so that they stay at...

Sherman Travel Case Study

Wouldn't you agree that the travel and hospitality industries are competitive markets? When I started in the travel industry 18 years ago...

CheapoAir Case Study

When it comes to content marketing, social media is one of the best ways to grow your travel company. You already know that posting...

Qantas Airline Case Study

When Qantas decided that millenials were who they needed to target in order to grow, they did two important marketing musts...they...

How to Attract More Travelers with P.O.W.E.R Marketing

For years, the 4 P’s of marketing – product, price, place, and promotion have ruled the marketing world. When I started in the travel...

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