When it comes to content marketing, social media is one of the best ways to grow your travel company. You already know that posting helpful travel tips, destination spotlights and the latest travel trends at least once a day is how you'll gain brand awareness but how do you get people engaged with and clients sharing what you've done for them? Ask!
I wanted to share with you some insight from a social media marketing campaign done for CheapoAir. An email was sent out to their list of past clients asking them to leave a review of their recent stay and share photos of their trip on Instagram using hashtag #MyCheapOairTrip.
You'll notice below that there have been 487 posts from past clients explaining how great their trip was. If you go to Instagram and type in #mycheapoairtrip then you can read the comments on these posts. The comments are nearly 100% positive. For the ones that aren't, it gave CheapOAir an opportunity to address the concerns.
Wouldn't you like 487 people recommending you? Word of mouth marketing just got easier, didn't it?
So how do you, as a travel agent, tour conductor, small inn owner or visitor center manager get this done for your own brand? Simple.
1. Create an email like the one above and send it to your past clients.
2. Follow the hashtag on Instagram and respond to the feedback (good or bad).
Voila! You've created top of mind awareness and got people talking about your travel brand. This type of social media campaign is a great way to gain new followers and get your travel brands name out there.
Don't have time to do this? Don't worry! We'll do it for you. Simply become a client and we'll ensure that your emails and social media marketing is spot on with the current trends. This will set you up as the expert and "in-the-know" professional. That's what turns lookings into bookings.