When it comes to using content to grow their unique visitors, Airbnb is one of the most successful companies. They make content a priority and use it in a way that appeals to an array of demographics.
Here are a few examples of how Airbnb used content marketing to increase their web traffic to 1,225,136 a month:
Community Stories - The focus is on their hosts and how Airbnb has benefited their life.
Destination Spotlights - Everyday content is written that focuses on a different location. Within that content are travel tips and trendy things to do while visiting.
These strategies work because it allows the traveler an opportunity to engage in the traveling experience before they leave. The sole purpose for that is to get travelers hooked on the feeling of visiting the destination and nearly 100 percent of the time this emotional connection to the experience is what gets them to pull the trigger and book a room.
As you can see from the growth chart, Airbnb has grown quite a bit using content marketing. It's because content marketing is not about the sale. It's about curating a feeling of excitement and that brings emotion into play. More times than not, travelers buy on emotion.
Are you ready to grow your travel business? We recommend using content marketing to do so because it's the type of marketing that works. If you're unsure how to do it or don't have time to then please schedule a consultation with one of our travel marketing professionals and we'll do it for you.
Here's to your success in the tourism industry always!