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How to create signals and not just aimless noise so that you attract travelers to your business.
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(Writing sample) How to Take Great Vacation Pictures While in Florida
As an award winning Inn located in St. Augustine, Florida, we’re a hop, skip and jump from Florida’s most beautiful beaches which means...


Airbnb Case Study
When it comes to using content to grow their unique visitors, Airbnb is one of the most successful companies. They make content a...


(Writing sample) 4 Things to Bring with you to St. Augustine, Florida
We welcome thousands of guests here at the Southern Oaks Inn in Saint Augustine, Florida. They come from near and far..around the corner...


Qantas Airline Case Study
When Qantas decided that millenials were who they needed to target in order to grow, they did two important marketing musts...they...


(Writing sample) A Guide for Divorced Parents Sending Their Kids to College
When a child is born it’s a given that parents think about all of the different experiences they’ll share as they watch their new baby...


(Writing sample) 3 Ways to Beat the Lost or Stolen Bag Dilemma
Imagine yourself traveling from Naples, Florida to an exotic destination clear across the world only to find that your luggage didn’t...


How to Attract More Travelers with P.O.W.E.R Marketing
For years, the 4 P’s of marketing – product, price, place, and promotion have ruled the marketing world. When I started in the travel...
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