Top Travel Marketing Mistakes (and How to Fix Them)

Tourism brands pour time and money into marketing—but too often, we see the same costly mistakes. If you’re not getting the results you want, one of these may be the culprit.

Let’s break them down—and show you how to fix them fast.

1. Talking About Yourself Too Much

Your “About Us” isn’t what sells. Travelers care more about how your offer fits into their story. Flip the script: make your content about them, not you.

2. No Clear Call to Action (CTA)

You might have the best experience in town, but if your CTA is vague or hidden, people won’t act. Every blog, page, and post needs a crystal-clear next step.

✅ Book now✅ Get your free itinerary✅ Join the VIP list

3. Skipping SEO Basics

We still see sites with no meta descriptions, no alt text, and confusing URLs. If Google can’t understand your site, travelers won’t find you either.

🛠 Fix: Do a quick SEO audit or let us do one for you.

4. Posting on Social Media Without Strategy

Likes don’t equal bookings. Every post should have a purpose: awareness, engagement, or conversion. Otherwise, you’re wasting time (and losing leads).

5. DIY-ing Everything Forever

We get it. Budgets are tight. But doing everything in-house can slow growth. Smart outsourcing (like to a travel-specific agency) pays off in ROI and peace of mind.

Avoiding these common travel marketing mistakes can mean the difference between treading water and scaling up. Want help course-correcting? Travel Writely was built for brands like yours. Click here to get a free, personalized marketing plan for your company!