The tourism industry benefits a lot from blogging as a marketing tool and for your tourism company, you can adopt this effective marketing strategy. Why? You ask. Well, here are some reasons why.
· Ownership of Your Own Blog: By owning your own blog, you get to decide what content to put up on your website about your tourism company, what time you do it and so on. It is easier to determine what is said about your business unlike if you are at the mercy of other sites you make use of, to market. For example, because of the ever-changing rules on a different platforms, tourism businesses like yours often have the challenge of their content hardly showing up on their followers’ news feeds. On the other hand, when people visit your website, they have the assurance that they will always be able to see what you have posted on your blog which will make it easier for them to patronize.
· Makes for great SEO (Search Engine Optimization): For a business with an online presence, having people search and find your platform easily is a good thing. Therefore, when you have a blog of your own, since you will be able to post fresh content on a consistent basis, the search engine will have much to work with to make your website rank highly in search results. The key is to always optimize your articles with the relevant keywords and search queries and they will easily be found by the target customer who has typed in those words to search for services of a tourism company like yours.
· Creates Shareable Content: After creating your awesome articles and content on your blog, you can share them on your social media platforms like Facebook, Instagram, as well as your email updates to clients and potential clients. People on all these platforms can also use the same links to share your content on their platforms on your behalf, which will create great traffic for your site.
Travel Writely realizes that a lot of time and resources need to be put in to make all these work, which is why we are here to help provide solutions to content marketing. Check out our Social Media Packages here.