The world around us especially the way we are used to traveling has changed. Many have started to travel despite the virus still in the air however many are still erring on the cautious side. With this in mind, many still want to travel but not by plane. How can you as a Travel Professional make sure that you are marketing to this type of traveler?
Having your blog articles written in a way that will educate people is important. Do you work with destinations in your local area? Or are there places that people can travel that is only a short drive away? People who do not want to fly are still wanting to possibly do long weekend trips. Write blog articles are areas that would be of interest to people who are looking for this kind of travel. People want to still enjoy their vacation and have activities that are safe despite the fact that it may be a lot closer to home than originally planned. Adding this option to your blog articles and your website helps draw people to your company. Set yourself up as the expert in your field.
Using your Social Media such as Facebook and Instagram is just as important. Ask questions such as “Where have you always wanted to go locally but just have not?” Invite people to offer their suggestions and to ask you questions about local or close travel options. Be sure to be quick about answering such inquires. If you ignore or do not respond in a timely matter people will move on to another company that will. Post on a regular basis. Posting daily (Mon-Fri) is important. People who look for information are using social media now more than ever to educate themselves and get ideas of what other people are doing or suggesting. The more content and the more regular you post will determine how well your media outlets will work to generate more business for you.
Despite the change in the travel world, we don’t need to stop traveling. Pivot your message when it comes to marketing. Show clients and potential clients that there are still ways of getting a vacation in that will keep them and their families safe. Do you need someone to take the reins on your blogs and Social Media? Let us help. Check out our Social Media Packages here.