Marketing to Parents with Children Wanting to Travel during Pandemic

With a lot of restrictions still in place traveling has had to become different compared to what we are used to.   Places have had to close due to the pandemic and many services that accommodate children’s activities have changed or cancelled.  How do you as a Travel professional get parents to use you when they are ready to pack up the little ones and go on a family trip?

Check out these ideas.

• Be sure to be up on the changes that the vendors you book through have made due to the restrictions of the pandemic.  Are the resorts forced to close the playgrounds and pools because of the spread of the virus?  Perhaps booking a private home with a pool and play area on the private grounds would be better suited for families traveling with children.  Offer different options and packages that would appeal to parents.  The more you have for variety the more they will turn to you for ideas and to book when they are ready.
  

• Parents are including their children more and more in the planning of their family trip.  Parents want their children to have fun along with the parents.  Putting together different trip activities is a good way to get the attention of parents.  Involve your potential clients in conversations on your social media.  For instance, you could ask parents, “what kind of activities would you feel comfortable doing while the virus is still looming around us?”  Gather their thoughts and take the answers into consideration when you put packages together.  Also, you could have some sort of award for the most unique answer.  You could offer free entrance into an activity or a percentage off some service.  People love a good contest and the prospect of winning an award.  The bonus for you is they will keep coming back to your site.
  

• Have blogs that are full of creative and up to date information.  Keep them fresh and current.  People love to read about things that they did not think about.  Keeping your blog full of advice about where people can go, what they can do while there and the different activities they can do as a family are among helpful tips that you can offer.  This keeps people interested and wanting to know what kind of exciting adventures you as a Travel Expert will think of next and will be ready to book with you when they are ready set out on their trip.

Keeping the needs of parents and their children in your mind while marketing to those who are looking for fun but safe places to take their family is important in the days that we are living.  Keep your content moving with the changing scenes around you.  This keeps you on top as the expert in your field.  Need help doing all of this.  Let us take care of it for you!  Check out our Social Media Packages here.