How to use Blog Articles in Marketing

When you are looking for a service online are you happy when you find a company that is on top of the market and has so many tips and ideas that you can’t wait to read the next blog? That is one of the benefits of having a blog, the excitement it can generate.  People first need to be able to find your blog to than become a regular reader of your services and advice.  The Travel Industry is no different when it comes to the need for blogging. So, what can you do to be sure people are finding your blog articles?

Here are some things you could try.

• Blog content is an important aspect of an article.  What is happening in the world around you?  What are people interested in?  Are there things that people are concerned about and are looking for answers to their questions?  When you write a blog article be sure not to be to wordy and overkill the point.  People tend to look for information when they are at lunch break, on a bus ride or waiting in line somewhere.  So, having blog articles that are quick reads but at the same time the articles information sticking with them is important.  This way later when they have more time to look into what it is that you were saying they are more likely to look more closely at your company and what you have to offer. 

• Tie your Blog articles into your Social Media especially Instagram and Facebook.  When you write a blog article that you want people to read be sure that you post a link on your Facebook that they can click and read your article.  This way once they get to your blog article from your Facebook page you can also include a link to the homepage of your website where they are able to find out more information about you and your company.  Also use the same photo that you put on your Blog article in your Instagram and Facebook post.  This helps to blend the three outlets together.  Make sure that you are doing Blogs on a regular basis.  Try at least doing a new blog every week.  People are always looking for new trends and tips so being regular is important.  However, on the other side of the coin you don’t want to bog them down with so much information that they feel overwhelmed and quit looking for your blogs. 

As you can see the writing of blogs is important.  But also important is the content and frequency of the blogs. As a Travel Professional do you have a blog article? Are you feeling overwhelmed with where to start?  Check out our Social Media Packages here.