Gone are the days when a simple ad in the newspaper or phone book works to draw attention to your travel company.
Instead travel professionals should write content for their blog that's intriguing and captures the attention of the reader long enough to create a sense of excitement and desire to book what you're selling.
But how do you get travelers interested in your brand over your competition? Remember and use the 3 C's of marketing:
Content - Since nearly 100% of travelers start their destination research online, the content that's on your website, blog articles, social media and Google ads need to be creative and attention grabbing. If you're not touching their emotional side and getting them to feel motivated to buy from you then they will move on to a website or blog that does.
How to do this - Tell a story. Remember how you felt when you visited your favorite destination? Express the emotion, not just the details of the destination. Get them to visualize what you are saying and putting themselves in your story. Traveling is about the experience and the emotions one feels so write about it.
Consistency - If you post a blog article randomly and not regularly, you're leaving bookings on the table. Consistency is key when doing any type of marketing, especially content marketing. You must stay on the radar of your leads so that when they're ready to book their vacation you're the first brand they think of. This only happens if you're on their minds. And you do that with consistency.
Call to action - Make sure at the end of every blog article that you have some sort of call to action. "Are you still looking to book that exotic trip? We have the perfect package for you! Why not give us a call at ____________ or book online at ______________". There should always be a "next step" that will direct them to your website.
We know that this seems like a lot but every successful business, whether a tourism business or weddings must follow these steps in order to turn "looking into bookings". If you don't have time to do all of this, don't worry. Travel Writely is here to do it for you. Click here to see what we can do for you.