The hotel business is quite a competitive one as there are many businesses out there. So, for you to be at the top of the list of the most patronized hotels, you have to be creative in advertising your hotel for potential customers to be attracted. And if you market successfully, you are sure to increase bookings, get more recommendations online and have guests come back.
Note that when it comes to creative marketing, how you manage your business’ online presence and use it to your advantage can mean the difference between increased patronage and being at the bottom of the competitive ladder. Below are three creative ideas for marketing your hotel.
· Invest in a good Digital Ad Campaign: Go all-in with your digital advertising to ensure maximum results, after all, it is not expensive at all so for start-up small businesses, you’re in luck! You can begin from going through your existing data of your previous customers in your Customer Relationship Manager (CRM). This information can be used as a basis for your target audience and as your Ad Campaign, continues, you will get more data. This process is important to build and refine the audiences you have. The progress comes as your data increases and you use it to target new audiences. This type of advertising works to increase awareness about your business.
· Keep it consistent with new content: Create fresh content regularly in line with answering questions from your target audience. This will help build the trust you need which will translate to them becoming your customers. So, make your research on a platform like Quora, find out commonly asked questions related to your location and what kind of services are offered. This way, you can keep making new content that is relevant to what audiences want to know on your website.
· Engage with your customers on Social Media: Social media is a vast land with potentials for good harvesting and you have to take advantage of it right now! You can use it to communicate with your guests (and future guests) thereby fostering lasting relationships. You can talk about special packages and upcoming events as well as display pictures to show the perks of your hotel, especially when there are new features.
To do all of these requires a lot of investment in time, a luxury of which you might not have. So, to make your job easier, contact Travel Writely. We will make your marketing problem go away and you will see an increase in your hotel bookings by the time we are done with tackling your content marketing. Check out our Social Media Packages here.