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4 Tips on How to Market to Solo Travelers

Ever been to a movie or dinner by yourself and felt awkward?  Well fear not, gone are the days of feeling self-conscious because you are alone.  Many people today are going on vacation to have some me time and find out who they are alone.  How do you as a travel expert get some of the business that is growing from solo travelers?  



Here are a few tips to help you out.


  • Typical travel prices are based on double occupancy.  Find places and options that are great deals for those who wish to travel solo.   Why should the person who likes to explore the world have to pay for double occupancy?  Offer options that may be discounted for the solo traveler.


  • Put together packages with companies who are jumping on the solo traveler train.  Many travel destinations have noticed the uphill bookings from single travelers and have put together packages because of this.  Partner up with these companies and offer options that a single traveler can choose from.


  • Just because a solo traveler is alone that doesn’t mean that they want to be in a room their whole trip alone.  Perhaps they would like to socialize with other solo travelers or join in on guided tours where they may make new friends for the day or for life.  Think of several scenarios that a solo traveler may want.  Not all personalities that travel alone are the same.  Some may want more alone time than others. 

 

  • Use Social Media to keep your business on the map.  Facebook, Instagram and Blog articles is what travelers are looking to for the tips and trends that will make their solo trip one for the books.  Keep your Social Media fresh and exciting so they will continue to turn to you for their bookings now and in the future.  

As a Travel Professional you have a great opportunity to use your skills to the full.  Make your marketing full of colorful, bright photos and descriptions to draw your potential clients to your company.  Does all of this make sense but your still unsure if you can do it on your own?  Let us take this worry off your do to list and you do what you do best.  Click here to choose the Social Media Package that will help your company the most.

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