One of the fun activities that comes with winter is visiting a mountain full of snow. This is a fun way to spend time together as a family. Activities can be skiing, snowboarding, sledding, building a snowman or warming up with a steaming cup of hot chocolate. Some travelers prefer a snow filled vacation over a warm beach destination. Are you as a Travel Professional reaching out to this type of traveler?
Check out these marketing ideas.
For those who want to stay within the U.S. for travel have several ski destinations to choose from. Are you up to date with restrictions that may be in force in the areas that you work with? The pandemic has brought with it the need to constantly be in the know and on your toes with updates and changes in restrictions. Keeping these changes refreshed on your social media and website lets your clients and potential clients know that you are the expert in your field. Do you have tips and suggestions for those who want to visit skiing resorts? How about packages for ski equipment and lodging? Make sure this is clear and easy to find on your website. Also make yourself accessible via phone in case customers have concerns and need to speak with you in person.
Create posts on your Social Media to see what kind of information people are seeking that want to travel to a ski resort. Ask questions that will get people communicating their concerns. Post links to your blog articles on your Facebook page that will take people to your articles that will further educate them on tips and ideas for traveling to ski destinations. Address obstacles that you are aware of that they may encounter on their trip. For instance, are there restrictions such as the need to wear facemasks or entering a ski lodge? Let them know so that they will be prepared. People are wanting to know things they will need to pack for a trip. Make a list of possible items they would want to include on their packing list. They will appreciate your expertise and shows your commitment to your clients. This will help you build a relationship with your followers and hopefully you will be booking all their trips now and in the future.
Winter can bring with it cold and dreary days. But it also a great time of the year to enjoy snowcapped mountains and warm blazing lazy days by a warm fireplace. Vacations are not always about the sun and waves so make sure you are also reaching out to the ski bums and bunnies! Need some help in this area? Check out our Social Media Packages here.