Here we are already in the midst of Spring and Summer will be creeping up on us before we know it. After the summer of 2020 turning into a no travel summer there are many out there who are itching for some adventure this summer. How do you as a travel professional make sure that you are at the top of your marketing game and are booking these travelers?
Here are some tips for you to try.
Make sure that you are showing all that you have to offer. There are travelers who are still in the take some time to research and book out far in advance. So are you making suggestions on where to start for their research? Some may still be a little reluctant to travel with the corona virus still on the minds of some. Can you help put their minds at ease with some practical advice? On the flip side there are travelers who are itching to book a trip as soon as they can. Are you marketing to both? Having a wide range of ideas and travel suggestions to cover both types of travelers will help you widen your customer base. Use your website to showcase these ideas and also make your website easy to navigate.
Making good use of your social media such as Instagram and Facebook is also a great tool. Offer up comments and ask questions to get a feel for what people are looking for and make practical suggestions. Write blog articles that feature places that people can travel to last minute or where they can plan out a dream vacation. Either way offering practical and useful information will appeal to those who are wanting help and are researching to find a travel agent who is setting themselves up as the expert. They will continue to visit your media and content looking to see what other great ideas you have in store for them.
With things starting to get back a little sense of normalcy people are starting to feel a bit more comfortable to go ahead and start making plans for the summer and further into the future. Don't let your business get left behind. Need some help with your marketing efforts? No problem! Check out our Content Marketing packages here and we will take care of it for you.