The first few paragraphs in the article say: 
 
"We didn’t say music lovers should go to Iceland, we said they NEED to be there, because Iceland is a home to an event meant primarily for those of you who derive joy in seeing musicians strike guitar strings, tap piano keys, bang on drums and puff through trumpets.
 
We’re of course talking about the annual Airwaves music festival held from the 7th of November to the 10th of the same month. This massive event hauls in performers and artists from everywhere you could possibly think of. The biggest names in music have made it a regular habit of attending the Airwaves festival. In the year 2018, none other than Hozier himself graced Iceland with his presence to perform for the crowd."