A few paragraphs in the article say: 
"From today henceforth, you will take it upon yourself to enjoy and appreciate spicy meals, but that’s still not enough. We don’t want you to miss out on the best spicy foods out there in the world. From the populous Republic of China to the warm regions of Mexico, every country and people has its own unique range of spices with unique and tastes.
 
Believe us when we say the foods and spices are enough reason for you to pack your bags and travel there. Thousands of people the world over travel every day just to have their taste buds tickled by some manner of exotic cuisine, and after reading this, we hope you’ll be part of the them too."