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How to Market Micro Trips

With so many people starting to get back to work in some capacity many are not wanting or are able to take as much time off work as in the past.  Many are turning to Micro Trips or trips that are shorter in length perhaps a weekend trip.  How do you as a travel expert make sure that people are booking with you over your competition? 






Here are some how to ideas to get yourself more bookings.

  • Plan out destinations.  Because micro trips are not long in length many may want to stay closer to home or take a shorter plane ride to get to their destination.  Have trips in mind and share them with your clients.  Perhaps you are near a beach that would be an easy travel.  Offer a whole experience.  Rooming, activities and places to eat so that they trip is not spent on planning and figuring out what to do.

  • Keep it fun.  Just because the trip is shorter in length does not mean that you must miss out on adventure and experience the best weekend trip possible.  Keep the ideas fresh and inviting.  Millennials are among those who are into Micro Trips so keep in mind your audience.  Millennials may not be interested in something that older couples would enjoy.  

  • Think outside of the box.  With Micro Trips picking up steam you want to make sure you are offering ideas that your competition may not be.  Keep yourself on the minds of potential clients by offering current ideas so that when they book their Micro Trip, they will turn to you the expert.  

  • Don’t forget Social Media.  This is the best avenue of getting your message and voice to a large audience.  Keep your social media very active and up to date.  Offer trends, tips and ideas so that they will always want to visit your media outlets to see what new thing you have to offer them.  People want to feel that they are getting the most for their money especially when it comes to Micro Trips so let them feel that you know your stuff and they don’t need to turn to anyone else.

Micro Trips can be just as exciting and relaxing as a regular length trip if done correctly.  Make sure that you are on this Micro Trip train and are keeping your name on top.  Are still not sure where to start?  That is where we, Travel Writely, come in.  Let us take care of the marketing details and you do what you do best.  Check out our Social Media Packages here.

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