What is the process?
After you sign up you're assigned an Account Manager who will get to know your company brand, who your ideal traveler is and then they take that information and meet with the team of designers and marketers. We then come up with your first set of Facebook posts and blog articles.
After the first week, we assess the results and change anything necessary. Most of the time we're spot on right from the get go. However, continuous auditing of your account attributes to the campaigns success.
What do you post and create?
Our goal is to "humanize" your accommodations with emotionally charged marketing so that travelers feel like they're staying with family.
Social Media Posts: We do NOT post "salesy" material. Our posts are videos and experience based photos that create emotions. We write about things happening in your area, post travel tips and trends but all with an emotional flare. For example, our posts for a ski resort will have travelers feeling as if they can't breathe another breath until they experience the utter joy shredding pow will bring them...and who better to stay with than the resort that made them feel that way in the first place?
Once a week, we include a link back to that weeks blog article to ensure blog readership.
Blog Articles: Every blog article is written in a way that touches the readers emotionally. We don't do "salesy." For example, for a bed and breakfast located in Italy we may write an article called, "Eat your way through Italy's boot." It will feature the emotional connection people have with food while they travel..and of course the bed and breakfast will be the soft place to land at the end of the day. Each blog article is written with a call to action at the end and that's what turns lookings into bookings.
Email Newsletter: At the end of the month we take the links to your blog articles and create an email newsletter in your Constant Contact or other CRM account. The subject line makes an emotional connection with the reader as do the quick descriptions of each blog article with a direct link encourage blog readership. Again, since there are call to actions in your blog articles, getting travelers to your blog is our end goal.
Is this a long term commitment?
NO! Our packages are month to month. Although your account will auto-renew, you may cancel with a 7 day notice and you won't be charged again. In order to receive our money back guarantee from our Gold package, you must commit to at least 2 months though.
Is the content generic?
NO! It is created specifically for your travel brand and the type of traveler that you want to attract. Plus, all of the content is 100% copyscape tested and original.
What happens to the content if I quit?
Nothing! What we post stays on your account unless you remove it. We don't do anything with it.
Do you have a guarantee?
We guarantee that the marketing efforts from our GOLD PACKAGE will result in additional fans on your Instagram and Facebook pages as well as email opens and clicks to your blog. Although we cannot guarantee an exact number of fan increases or links to your blog, we can guarantee that it will be better than what you're currently doing. We require a two month commitment for our guarantee to be valid and it is not valid on any package other than our GOLD PACKAGE.
How do you ensure that your blog topics and social media content is what travelers are looking to read?
We use Google's keyword generator to see what topics and destinations travelers are searching for online. Then we run those keywords through a blog title generator to ensure that our titles are search engine friendly.
After that, we write the content and run it through an article keyword tracker to ensure that the proper keywords are included so that search engines pay attention to the content.
Voila! The content you're adding to your blog is search engine ready and what travelers are searching to read online.
Do you spend that much time on curating online content? Don't worry! We do!
How do you attract groups to our place?
Give us a call and we'll show you. :0)