What is the process?
After you sign up you're assigned an Account Manager. They will assess your website, online presence and in store marketing material as well as get to know your backstory, what sets you apart from the competition and who your ideal customer is. This information is used as a guide when talking with our marketing team and designers who then come up with your first set of social media posts and blog articles set to engage and convert.
After the first week, we assess the results and change anything necessary. Most of the time we're spot on right from the get go. However, continuous auditing of your account attributes to the campaigns success.
What do you post and create?
Our goal is to "humanize" your company because people buy from people.
Social Media Posts: We do NOT post "salesy" material. Our posts are videos and experience based photos that create emotions. We write about things happening in your area, post travel tips and trends but all with an emotional flare. For example, our posts for a dog sled tour in Alaska will have travelers feeling as if they can't breathe another breath until they experience the utter beauty of the Northern Lights...and where better to experience them than on a dog sled ride?
Once a week, we include a link back to that weeks blog article to ensure blog readership.
Blog Articles: Every blog article is written in a way that touches each reader emotionally. An example of that may be, for a whale watching tour in Maui, Hawaii we may write an article called, "Top 10 Maui Beaches Known For Whale Watching." It will feature the emotional connection people have with the beauty of Maui beaches and whales and the tour being the safest way to get up close and personal with them. Each blog article is written with a call to action at the end of it and that's what turns lookings into bookings.
Email Newsletter: At the end of the month we take the links to your blog articles and create an email newsletter in your Constant Contact or other CRM account. The subject line creates an emotional connection with the reader as do the quick descriptions of each blog article with a direct link encouraging blog readership. Again, since there are "ready to book" type call to actions in your blog articles, getting travelers to your blog and reading it is our end goal.
Is this a long term commitment?
NO! Our packages are month to month. Although your account will auto-renew, you may cancel with a 7 day notice and you won't be charged again. In order to receive our money back guarantee from our Gold package, you must commit to at least 2 months though.
Is the content generic?
NO! It is created specifically for your travel brand and the type of traveler that you want to attract. Plus, all of the content is 100% copyscape tested and original.
What happens to the content if I quit?
Nothing! What we post stays on your account unless you remove it. We don't do anything with it.
Do you have a guarantee?
We guarantee that the marketing efforts from our *GOLD PACKAGE will result in additional fans on your Instagram and Facebook pages as well as email opens and clicks to your blog. Although we cannot guarantee an exact number of fan increases or links to your blog, we can guarantee that it will be better than what you're currently doing.
Since our packages are month to month you won't have to worry about any long term committments with us. It's our job to get you results. We have a 99.99% renewal rate each month because what we do works!
*We require a two month commitment for our guarantee to be valid and it is not valid on any package other than our GOLD PACKAGE.
How do you ensure that your blog topics and social media content is what travelers are looking to read?
We use Google's keyword generator to see what topics and destinations travelers are searching for online. Then we run those keywords through a blog title generator to ensure that our titles are search engine friendly.
After that, we write the content and run it through an article keyword tracker to ensure that the proper keywords are included so that search engines pay attention to the content.
Voila! The content you're adding to your blog is search engine ready and what travelers are searching to read online.
Do you spend that much time on curating online content? Don't worry! We do!
How do you attract groups to our destination?
Please give us a call and we'll show you. :0)