As a tourism industry marketing director, I get asked every day, “When is the best time of day and day of the week to post on social media?” Well, there are several studies that point to the exact time and days of the week that get the most interaction.
Want to know when? Not going to tell ya..just kidding but keep in mind that in order to receive any type of sizeable change to your social media interaction you must be posting compelling content that your particular traveler wants to see and it has to be done consistently.
Here’s the #1 day to post to Instagram and the time of day.
TIME OF DAY: 2pm and 3pm CDT.
BEST DAY OF THE WEEK: Thursday
Keep in mind that these are averages. If you only have time to post one time a week then use this information. However, it’s imperative that you post daily on order to stay on travelers radar so that when they’re ready to book they think of you.
Therefore, you should be posting like this every week:
Mondays between 11am – 5pm
Tuesdays at 5am or 9am-6pm
Wednesday at 5am, 11am or 3pm
Thursday at 5am, 11am and between 3-4pm
Friday at 5am and between 9am-4pm
Saturday at 11am
Sunday between 10am-2pm
If you’re looking for an easy post schedule then just post to social media between 9am and 6pm Monday – Friday. That way you’ll get the most consistent engagement and stay on travelers radar.
Does all of this sounds overwhelming or you don’t have time to do it? Don’t worry! That’s why we have a job…we’ll do it for you. Simply get in touch with us and if you sign up before March 1st you’ll receive $50 off our regular rates. Use coupon code love50 to take advantage of our “We Love You” February promotion.